This course introduces the student to the importance of corporate communication and its role and function in organizations.  The course gives students comprehensive exposure to the theory and practice of corporate communication in modern society. The course aims to effectively plan, implement, and evaluate corporate communication and public relations programs that require an understanding of the overall corporate communication theory and the media of promotion and publicity. The course concentrates on the tactical execution of internal and external communication.

The course is structured in such a way as to encourage you to sharpen your critical thinking skills as you examine and assess the field of corporate communication. It is a learner-centered course that comprises interactive online as well as classroom learning experiences. Lectures will complement, not duplicate reading assignments. You are encouraged to study assigned readings before each lesson to enable you to participate capably both in class and online. Your ideas, actions, and reactions are important, but your opinions are only strong as the evidence you offer to support those beliefs. This is certainly true for written assignments in this class, where authoritative support is needed to reinforce your opinion.