Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, attend an event, etc. The course helps you to explore copy writing and critical thinking skills. The skills attained are essential in preparing you to be ready for their professional journey of copy writing in advertising practice in the industry. Further, this course will develop the your ability to write copies effectively, especially for various advertising media and enhance their critical and analytic research skills. This is a practical course focusing on refining and strengthening your creative writing abilities for various advertising media.