This course is designed to enable students to appreciate Advertising Creative Strategy &Execution.  Students will be exposed to insights into the brand, consumers, and how the two interact. The course explores the importance of branding and how to address the spectrum of target audiences. It will further expose the learner to the creative process and strategic plan for creativity, how to produce effective copy, and how to visually communicate,  will also be an exploration of television commercials, direct marketing, and Internet advertising.