The purpose of this course is to equip students with the knowledge, skills, and methodologies required to conduct rigorous and effective research in the field of business. This course serves as a foundation for MBA students, providing them with the essential tools to design and execute research projects that contribute to the advancement of knowledge in their specific area of study.

The course aims to foster a deep understanding of the research process, including the formulation of research questions, the development of research hypotheses, the selection of appropriate research methods and techniques, data collection and analysis, the interpretation of results, and the dissemination of research findings. It emphasizes the critical evaluation of existing research literature, the identification of research gaps, and the ability to develop research proposals that address relevant research questions.

Through a combination of theoretical learning and practical application, students gain expertise in quantitative and qualitative research methods, statistical analysis, experimental design, survey development, case study analysis, and other relevant research methodologies. Additionally, the course emphasizes ethical considerations in research, including the responsible conduct of research, the protection of human subjects, and the importance of integrity and transparency in reporting research outcomes.

Ultimately, the Business Research Methods course prepares MBA students to become proficient researchers who can contribute valuable insights to the academic and business communities. It equips them with the skills to advance knowledge, make informed decisions, and address complex business challenges through evidence-based research.