The purpose of the course is to introduce students to the basic principles of communication and their application in messages to audiences and to familiarize students with the key concepts of cultural anthropology so as to be effective cross-cultural communicators.

By the end of the semester, you should be able to:

·         Explain the relation between communication and culture

·         Establish a theoretical base for studying cultures and worldviews

·         Apply cross-cultural theories to different contexts

·         Synthesize the principles/propositions of communication and culture as given by Don Smith

·         Integrate Culture, Communication, the Bible, students’ careers, and advancement of God’s Kingdom.