This course highlights and analyses the field of Media Strategy, Planning and Evaluation within the wider field of management within the print and the electronic media industry. It examines media strategies, media planning and evaluation for profit and non-profit media entities, media ownership and control, resource management and mobilization, audience selection and targeting, media policies and regulations, planning, promotion and sales, monitoring and evaluation, advertising, management of convergent media and strategic management skills. Specifically the course addresses the strategies employed in content development, in management, in sales and promotion and Human Resources.